The title of this blog is actually an article that came out of the Frankfurt book fair - Mobile Reading Trends: How solid is the Kindle's position? (http://personanondata.blogspot.co.uk) by Michael Cairns. He makes an interesting point. The rise of the iPhone as an eBook reading device and iBooks as the default reader of choice threatens Amazon's hegemony - already slipping in percentage share and topping out in total sales and profits.
Coming from a technical background I have always kept up with the important readings of my industry. Publishing is no different. Too often we get stuck in the trenches and fail to see the business world around us changing. This may be one of those moments.
I have posted in previous blogs about my distaste for the eBook format - frankly, it makes books ugly. The lack of satisfaction in the reading experience is not going away just because Amazon built an early lead in its sales. Quite the opposite - Amazon is being challenged daily, and I am not talking about the lame excuses of Hatchett in trying to defend its antiquated power position eroded by the new technology.
I don't have the answers, but I encourage you to read this article. One thing is certain - look at where we are in the eBook market today - tomorrow will be different.
Thank God.
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